STRATEGIC MANAGEMENT-KANNUR UNIVERSITY

IV Semester M.B.A Degree (Regular) Examination, July 2016
                                      (2014 Admn.)
             MBA 4C18 : STRATEGIC MANAGEMENT

                               SECTION-A

Answer any one question in this Section. Question carries 14 mark.

1. a) Elaborate strategic management process with a comprehensive model of
         strategic management.
                                 OR
   b) According to porter,what determines the level of competitive intensity in an
       industry? Explain with examples.

                              SECTION-B
Answer any six questions from this Section.Each question carries 11 marks.
2 marks for Part (a),3 marks for Part (b), and 6 marks for Part (c).

2.  a) What is a business policy?
     b) Why are strategic decisions different from other type of decisions?
     c) How does strategic management typically evolve in a corporation? Explain.
3.  a) Explain mission and vision.
     b) Bring out the important characteristic of a good mission statement.
     c)Compare and contrast trend extrapolation with the writing of scenarios as
         forecasting techniques.
4. a) What is market diversification?
    b) Explain integration strategies with example.