MANAGERIAL COMMUNICATION-KANNUR UNIVERSITY

I Semester M.B.A. Degree (Reg./Supple.) Examination, January 2015
                                    (2014 Admn.)
         MBA 1 C 05 : MANAGERIAL COMMUNICATION
Instruction : Answer all section.
                                   
                                        SECTION-A
Answer two questions in this Section.Each questions carries 13 marks:
1 a) Communication is the systematic and continuous process of telling, listening
       and understanding. Discuss.
   b) In what ways is communication important for effective managerial performance ?
       As a manager, how would you ensure that you are an effective communicator ?
2. a) Draft a letter to a well placed Professor whose dues for purchase of books
        are not settled in spite of repeated  reminders.
                              OR
    b) Discuss the changes brought about in the field of communication by the newly
        introduced electronic devices.
                                       SECTION-B
Answer any  six questions in this sections. Each questions carries 1 mark for
 Part -a),3 marks for Part b)and 5 marks for Part c):
3. a) State the disadvantages of written communication.
    b) What are the characteristics of good communication system ?
    c) Explain the importance of clarity of thought and expression in the
       communication process.
4. a) What are the barriers to organisational communication ?
    b) How does fear act as a barrier to communication ?
    c) Explain how the wrong choice of the channel of communication acts as a
        barrier to communication ?
5. a) Define downward communication.
    b) What are the objectives of downward communication ?
    c) Explain the process of communication with the help of a diagram.
6. a) What is mean by body language ?
    b) Mention the different forms of oral communications.
    c) What is the role of body language in making presentation ?
7. a) Name the media of mass communication.
    b) What are the advantages of e.mail ?
    c) Explain the factors that influence choice of a medium of transmission.
8. a) Define interview .
    b) What purpose is interview used ?
    c) What details do you think should be given in an  interview letter ?
9.  a) Define listening.
     b) Mention the advantages of  listening.
     c) Why is listening the most important of the communications skills ?
10. a)What is a collection letter ?
      b) Mention the stages of collection series.
      c) Explain some of the more effective appeals that may be used in collection
         letters to persuade people to pay their overdue bills.


SUBJECT LIST