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SCDL Keywords-Managerial Economics-ME

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Managerial Economics 
sl no.unit 1:-introduction to managerial economics 
1definitions2
2prof. Spencer Singleman2
3Prof.Hague2
4prof.Joel Dean2
5Prof,Mansfield2
6Mc Nair and Meriam2
7nature of managerial economics4
8micro economics4
9forecasting4
10applied branch of knowledge5
11deductive logic5
12scientific approach5
13scope of managerial economics6
14demand analysis and forecasting6
15production function7
16cost analysis7
17inventory management7
18advertising7
19price system8
20resource allocation8
21capital budgeting9
22subject matter of managerial economics9
23decision making 9
24forward planning9
25significance of managerial economics10
26risk10
27economic problems11
28source of economic problems11
29resource and scarcity11
30land labour capital11
31factors of production11
32entrepreneurship11
33goods11
34services11
35gross national product12
36producer consumer12
37production consumption12
38scarcity12
39meaning of economic problem13
40Lionel Robbins13
41economic problem at family level13
42economic problem at universal level 14
43basic economic problem15
44what commodities are to be produced in what quantities15
45by what method are these commodities produced15
46theory of production16
47how is society's output of goods and services divided among its members16
48theory of distribution16
49distribution of income16
50how efficient is the society's production and distribution16
51welfare economics16
52micro economics17
53are the country's resource being fully utilised,or are some of them lying idle17
54trade cycle theory17
55J.M Keynes18
56is the purchasing power of money and savings constant , or is it being eroded because of inflation18
57is the economy's capacity to produce goods and service growing from year to year or is t remaining static18
58theory of economic growth18
   
 unit 2:- profit 
1accounting profit vs. economic profit24
2implicit costs or imputed costs24
3opportunity cost25
4pure profit26
5types of profit26
6gross profit and pure-net profit26
7remuneration for the factors of the production contributed by entrepreneur himself27
8depreciation and maintenance charges27
9extra personal profit27
10monopoly profit27
11chance profit28
12net profit28
13theories of profit29
14risk taking theory29
15uncertainty nearing theory of profit29
16F.H Knight29
17innovation theory of profit31
18dynamic theory of profit32
19profit in a static society32
20prof.Clark32
21measurement of profit35
22economic profit and accounting profit35
23assets36
24factors leading to differences in the economic and traditional concepts of valuation36
25depreciation 37
26straight line method37
27diminishing balance method37
28annuity method38
29service unit method38
30inventory valuation38
31first in first out39
32last in first out39
33unaccounted value changes in the assets and the liabilities39
34profit policy40
35profit expectations41
36blue chip41
37rate of profit should be41
38external factors42
39full employment42
40potential rivals42
41consumers confidence42
42political climate42
43reasonable profit target44
44standards of reasonable profit 44
45forms of profit standard44
46setting the profit standard44
47capital attracting standard44
48plough back standard45
49normal earnings standard45
   
 unit 3:- demand 
1determinants of demand53
2factors influencing individual demand53
3price of the product54
4income54
5tastes and habits54
6relative price of the other goods- substitute and complementary goods54
7consumers expectation55
8advertisement effect56
9factors influencing market demand56
10price of the product56
11distribution of the income and wealth in the community57
12community's common habits and scale of reference57
13general standards of living and spending habits of the people57
14number of buyers in the market and the growth of population 57
15age structure and sex ratio of the population58
16future expectations59
17level of taxation and tax structure59
18inventions and innovations59
19fashions59
20climate or weather conditions59
21customs59
22advertisement and sales propaganda60
23demand schedule61
24individual demand schedule61
25characteristics of demand schedule62
26market demand schedule62
27demand curve63
28individual demand curve63
29derivation of market demand curve64
30the law of demand65
31statement of the law65
32explanation of the law of the demand65
33assumptions underlying the law of demand66
34no change in consumers income66
35no change in consumers preference67
36no change in fashion67
37no change in the price of related goods67
38 o expectation of future change or shortages67
39no change in size, age composition and sex ratio of the the population 67
40no change in the rang of the goods available to the consumer67
41no change in distribution of income and wealth o the community67
42no change in government policy67
43no change in weather conditions67
44exceptions to the law of demand or exceptional demand curve68
45giffen goods69
46articles of snob appeal70
47speculation 70
48consumers psychological bias or illusion70
49changes in quantity demanded and change in demand71
50expansion or extension and contraction of demand71
51increase and decrease in demand72
52reasons for change73
   
 unit 4:-elasticity of demand 
1price elasticity80
2income elasticity80
3cross elasticity80
4price elasticity of demand80
5types of price elasticity82
6perfectly elastic demand83
7perfectly inelastic demand84
8relatively elastic demand85
9relatively inelastic demand86
10unitary elastic demand88
11measurement of elasticity90
12percentage method90
13point elasticity method91
14total outlay expenditure or revenue method91
15Dr Marshall91
16point geometric method94
17point method94
18arc elasticity method95
19factors influencing price elasticity of demand98
20nature of the commodity98
21availability of the substitute98
22number of uses99
23consumers income99
24height of price and rang of price change99
25proportion of expenditure100
26durability of the commodity100
27influence of habit and customs100
28complementary of goods100
29time101
30recurrence of demand101
31possibility of postponement101
32practical significance of the concept of elasticity of demand102
33its importance to the businessman102
34importance to the government102
35importance to the trade union 103
36importance to economists103
37importance to international trade103
38income elasticity of demand: measurement types and uses of the concept105
39measurement of the income elasticity105
40types f income elasticity107
41negative income elasticity107
42zero income elasticity107
43unit income elasticity107
44low income elasticity of demand107
45high income elasticity108
46uses of the concept of income elasticity of demand108
47economic development108
48income fluctuation109
49economic planning109
50demand forecasting109
51foreign trade109
52cross elasticity of demand: concept, measurement and its uses110
53concept110
54measurement 111
55uses of cross elasticity of demand113
   
 unit 5:- demand forecasting 
1necessity of forecasting demand118
2forecasts are necessary for118
3fulfillment of the objective of the plans118
4preparation of the budget118
5stabilization of employment and production 119
6expansion of the firms119
7other uses119
8factors influencing demand forecasts120
9time period120
10short period120
11long period forecast121
12very long period forecasts121
13level of forecasts122
14a firm 122
15an industry122
16the nation 122
17general and specific forecasts122
18established products and new products122
19product classification 123
20other factors123
21factors influencing demand forecasting124
22techniques or methods of forecasting demand125
23method of forecasting demand for established goods125
24interview and survey approach- short period forecast125
25opinion polling method125
26collective opinion method126
27sample survey method126
28panel of experts127
29composite management method128
30methods for established goods128
31methods for new goods128
32projection approach- for long period forecasts129
33correlation and regression analysis129
34time series analysis130
35method of demand forecasting for new products132
36evolutionary method132
37substitution method133
38growth pattern method133
39opinion - polling method133
40sample survey method134
41indirect opinion polling method134
42criteria for a good demand forecast135
43accuracy136
44durability 136
45flexibility 136
46acceptability 136
47availability 136
48plausibility 136
49economy136
   
 unit 6:-supply analysis 
1determinants of supply142
2price143
3natural conditions143
4state of technology143
5transport conditions143
6factor prices and their availability 144
7government policy144
8cost of production 145
9price of other products145
10law of supply145
11statement of law146
12explanation of law146
13supply curve146
14assumptions underlying the law of supply147
15cost of production is unchanged147
16no change in techniques of production 147
17fixed scale of production147
18government policies are unchanged147
19no change in transport cost148
20no speculation 148
21the price of other goods are held constant148
22exceptions to the law of the supply- Backward-sloping supply curve149
23expansion and contraction in supply150
24increase and decrease in supply151
25the causes of change in supply151
26cost of production 151
27supply also depends on natural factors152
28 change in techniques of production 152
29government policies152
30development of transport152
31business combines152
32elasticity of supply153
33extreme cases155
34usual cases156
35measurement of elasticity of supply157
36point method157
37factor determining elasticity of supply158
38nature of the commodity 158
39levels of technology159
40tile element159
41scale of production 159
42size of the firm and number of products produced160
43natural factors160
44mobility of factors160
   
 unit 7: Production and costs-I 
1production function 166
2law of variable proportion 166
3law of return to scale166
4optimum combination of inputs166
5practical importance of production function 167
6gives us an idea of the optimum level of the output and optimum employment of variable input167
7ells management the budget constraints increase in output168
8explains the degree of substitution and complementary of different factors of production 168
9Endeavour to produce an upward shift in production function 168
10explain the possibility of disguised unemployment168
11study behavior of production function under different function 168
12linear homogenous production function 169
13law of variable proportion 170
14total physical product170
15marginal product170
16average product170
17time periods170
18short run171
19long run171
20very long run171
21the law of diminishing returns or the law of variable proportion 173
22assumption of law of variable proportion 174
23explanation of law of diminish returns174
24average marginal relationship175
25three stages of law of variable proportions or diminishing returns176
26increasing return177
27diminishing return177
28negative return 177
29explanation of various stages177
30increasing return177
31diminishing return178
32negative return 178
33limitations of the law of diminishing return179
34new methods of cultivation 179
35new soil180
36insufficient capital 180
37application of the law of diminishing returns180
38returns to scale or laws of returns to scale180
39law of increasing returns to scale181
40law of constant returns to scale182
41law of diminishing returns to scale182
42economies and diseconomies of scale182
43diseconomies of small scale production 182
44economies of scale183
45internal economies183
46technical economies183
47commercial economies184
48managerial economies184
49financial economies185
50risk and uncertainty185
51external economies185
52diseconomies of large scale production 186
53internal and external diseconomies187
54internal diseconomies of large scale production187
   
 unit 8:- production and costs-II 
1accounting costs198
2cost of input198
3economic costs199
4explicit cost199
5implicit cost199
6normal profit199
7opportunity cost199
8significance of opportunity cost200
9specific201
10factors are not homogeneous201
11wrong assumption201
12individual and special cost201
13explicit and implicit costs203
14explicit cost203
15implicit cost203
16normal profit as a cost204
17economic or pure profit204
18other production costs205
19fixed costs and variable cost205
20avoidable and unavoidable costs206
21incremental and sunk costs206
22common and traceable cost207
23historical and replacement cost207
24short run and long run cost209
25firm cost curves209
26short run cost curve209
27total fixed cost210
28total variable cost210
29total cost210
30average fixed cost211
31average cost of production 211
32marginal cost212
33why short run average cost curves are u - shaped212
34determinants of costs214
35cost = f(I,O,P,T)214
36I= price of the input215
37o= rate of output215
38p= size of the plant215
39t= state of technology215
40cost - input relationship215
41c= f(La Kb Mc)215
42l= labour215
43K= capital 215
44a= price of the labour215
45b= price of the capital 215
46c=price of the material215
47cost output relationship216
48break even point: the traditional concept of equilibrium of a firm218
   
 unit 9:- pricing and output determination under perfect competition  
1concept of market226
2national market226
3modern view227
4classification of market on the basis of nature of competition 228
5pure and perfect competition 229
6pure competition 229
7large number of buyers and sellers229
8homogeneous products229
9free entry and free exit of firms229
10perfect competition 230
11perfect knowledge230
12no discrimination 230
13no cost of transportation 230
14mobility of factors of production 230
15automatic price mechanism231
16demand curve under perfect competition 232
17working of price mechanism under perfect competition 233
18general rule of price determination 233
19change in equilibrium price234
20changes in demand235
21changes in supply235
22changes in demand and supply236
23laws of demand supply and price237
24Dr.Alfred Marshall's classification of market on the basis of time238
25market period238
26short- run239
27long run240
28equilibrium of firm and industry under perfect competition 243
29concept of firm and industry243
30concept of equilibrium243
31equilibrium of firm 244
32equilibrium of firm with marginal cost and marginal revenue method244
33equilibrium of firm under perfect competition 245
34short run equilibrium 247
35super normal profit248
36normal profit248
37losses248
38closing down production 249
39long run equilibrium250
40equilibrium of industry251
   
 unit 10:- imperfect competition  
1monopoly258
2pure and perfect monopoly258
3impure monopoly258
4features of simple or limited monopoly258
5single producer258
6no close substitute258
7barriers of entry of firms259
8demand curve under monopoly259
9distinction between perfect competition and monopoly260
10determination of price and output -equilibrium under monopoly262
11short run262
12normal profit263
13supernormal profit263
14long run equilibrium under monopoly264
15price discrimination under monopoly266
16what is price discrimination 266
17when is price discrimination possible266
18legal sanction 267
19nature of commodity267
20geographical barriers267
21ignorance of buyers267
22conditions of price discrimination 267
23when is it profitable268
24conditions of equilibrium under price discrimination 268
25equilibrium under discriminating monopoly270
26dumping271
27degrees of price discrimination271
28monopolistic competition features273
29fairly large number of firms273
30product differentiation273
31selling costs274
32price differences within a price range274
33elastic demand274
34price war274
35gift articles275
36unfair methods275
37determination of price and output under monopolistic competition 277
38short run equilibrium under monopolistic competition 278
39short run equilibrium under monopolistic competition :profit278
40losses under monopolistic competition 279
41long run equilibrium under monopolistic competition 279
42group equilibrium under monopolistic competition 280
43the number of sellers is large and there is free entry and exit of firms280
44comparison of long run equilibrium under perfect competition and monopolistic competition 280
45monopsony282
46oligopoly and duopoly283
47features of oligopoly283
48few sellers/ produces283
49U shaped283
50restrictions to entry283
51advertisement284
52price-control284
53demand curve under oligopoly/ duopoly284
54equilibrium under oligopoly285
55kinked demand curve286
56miscellaneous issues in monopolistic competition 289
57selling costs289
58selling cost is U shaped290
59ASC decreases290
60economies of specialisation 290
61economies of repetition 290
62difficulties in trying to influence the buyers preference291
63counter- advertisement by competitors291
64factors influencing selling costs291
65type of product291
66introduction of new goods291
67technology changes291
68other factors291
69selling costs and the e demand- average revenue - curve of the firm291
70effect of selling cost on the price of the product292
71non-price competition 292
72gift articles293
73crossword contest293
74wastes of monopolistic competition 294
75selling costs294
76excess capacity294
77unemployment295
78cross transport295
79lack of specialisation 295
80inefficiency295
   
 unit 11:-pricing methods or pricing practices 
1full cost or cost plus pricing302
2inadequacies of cost pricing303
3justification of cost plus pricing303
4role of cost plus pricing304
5for product tailoring304
6for refusal pricing304
7for monopsony pricing305
8for public utility pricing305
9pricing of multiple products305
10opportunities to produce multiple products305
11excess capacity 306
12seasonal variation 306
13cyclical changes306
14secular shifts306
15vertical integration306
16research307
17policy of adding products307
18standards of profitability 307
19product strategy308
20criteria for new products308
21policy of dropping products309
22cost of multiple product310
23jointness of products310
24allocation of variable overhead310
25going rate pricing311
26marginal cost pricing312
27some other approaches314
28intuitive pricing314
29experimental pricing314
30imitative pricing315
31some guidelines for fixation 316
32single product pricing316
33pioneering price316
34skimming price316
35penetration price316
36price in maturity316
37cyclical price317
38backward cost pricing317
39refusal pricing317
40psychological consideration 317
41product line pricing318
42alternative policies of price relationship318
43price that are proportional to full cost318
44the price that are proportional to incremental cost318
45price with profit margins proportion al to conversion costs318
46prices that produce contribution margins depend upon the elasticity of demand of different market segment318
47prices that are systematically related to the stage of the market and the competitive development of individual members of the product line319
48factors to be considered in pricing319
49demand relationship in the product line319
50competitive difference320
51cost estimates320
52some problem of product line pricing320
53pricing product that differ in size320
54pricing product that differ in quality 320
55charm prices321
56pricing special design s321
57charging different prices at different times321
58pricing repair parts321
59pricing in public sector undertaking-PSU322
60responsibility for pricing323
61features of pricing in public enterprises323
62price policies of public enterprises in India324
63profit as the basis of price policy324
64no profit basis325
65import parity price325
66guidelines on pricing policy325
67pricing in co-operative societies326
68cost based pricing327
69subsidized pricing327
70demand based pricing327
71competitive pricing327
   
 unit 12:-cost benefit analysis 
1public goods vs. private goods336
2product divisibility 336
3externalities338
4market external effects339
5non- market- external effects339
6marginal cost340
7average cost340
8impure public goods340
9steps in cost benefit analysis341
10identification of a project341
11formulation of the project342
12appraisal and selection of the project342
13comparison of cash-flow342
14selection and implementation 342
15mid term project evaluation 343
16justification of the use of cost benefit analysis343
17social costs and benefits343
18intangible factors344
19overall profitability 344
20certain uncertainty vs. uncertain certainty 344
21social scale of preference344
22national industrial policy345
23future disposable value345
24unforeseen circumstances345
25cost benefit analysis: private and social 346
26Private vs. social goals347
27partial contradiction between interest347
28valuation of costs and benefits348
29methods of valuation 349
30marginal social damage350
31marginal private damage350
32marginal cost of abatement350
33policies to reconcile private and public costs and benefits351
34private action providing correctives351
35negotiation 351
36liability rules352
37government action 352
38externality taxes353
39cost benefit analysis and overall resource allocation 354
40correctives for chock and disturbances354
41speeding up the pace of the economy354
42weeding out economic evils354
43structural changes in the economy355
44fine tuning of the economy355
45cost benefit considerations at the macro level355
46production possibility curve356
47advantages of cost -benefit analysis357
48limitations358
49overall resource allocation - market mechanism359
50assumption of market or price mechanism360
51criticism of market or price mechanism360
52foundations of market system of economy361
53individual , the best judge of self -interest361
54consumers sovereignty362
55freely fluctuating price mechanism362
56private enterprises362
57private profit motive362
58institution of private property363
59existence of cooperation 363
60harmony between individual interests and interests of the community363
61no interference by the state- Laissez Faire363
   
 unit 13:- macro economic analysis 
1J.M Keynes370
2General theory of employment, interest and money370
3importance of macro-economic studies371
4empirical evidences371
5policy -orientation 371
6national income371
7income and employment theory and monetary theory371
8dynamic science371
9Keynesian macro-economic theory372
10full employment373
11determination causes solution 373
12basis assumption of the theory373
13short run equilibrium373
14technology stock of capital373
15perfect competition 373
16increasing costs373
17closed economy374
18government374
19effective demand374
20aggregate supply function 374
21aggregate demand function 374
22concept of effective demand374
23deficient aggregate demand375
24aggregate supply function 376
25aggregate supply schedule376
26aggregate demand function 377
27aggregate demand schedule378
28autonomous consumptions380
29determination of equilibrium level of output/employment380
30effective demand380
31cost of production 380
32revenue380
33determination of equilibrium at less than full employment 382
34importance of aggregate demand function 383
35consumption demand383
36investment demand383
37fiscal policy measures383
38Keynesian remedy to unemployment: government intervention 385
39fiscal policy measures385
40consumption function 386
41investment function 386
42marginal efficiency of capital 386
43rate of interest386
44liquidity preference387
45quantity of money supply387
46transactions motive388
47precautionary motive388
48speculative emotive388
49business fluctuations389
50definitions of business or trade cycle390
51phases of business cycle390
52line of cycle390
53prosperity: expansion and peak392
54Turning point and recession393
55depression and trough393
56recovery or revival395
57inflation396
58Prof. Samuelson396
59causes of inflation 397
60increase in public expenditure398
61increase in private expenditure398
62increase in foreign demand398
63reduction in taxation399
64repayment of internal debts399
65changes in expectations399
66factors from supply side399
67scarcity of factors of production399
68bottlenecks400
69natural calamities400
70hoarding by merchants400
71rise in costs401
72consequences of inflation 402
73effects on production 402
74through investment402
75switchover of business402
76uncertainty403
77change in composition of production 403
78poor quality of output403
79public unrest403
80distortion of price403
81effect on distribution404
82creditor and debtor404
83wage and salary earners404
84entrepreneurs as a class404
85investors as a class404
86farmers405
87other consequences405
88financial institutions405
89foreign trade405
90price structure405
91reduction in development expenditure 405
91effect on currency406
92non -economical effects406
93macro policies407
94full employment407
95economic stabilization 408
96fiscal policies408
97monetary policy409
   
 unit 14:- government and private business 
1value added tax420
2need for government intervention 421
3shortcomings of market system/ limitations or defect of market system421
4inequalities of income and wealth421
5emergence of monopolies421
6competitive monopoly421
7failure to provide full employment422
8instability 422
9wastages of market economy423
10overproduction424
11underproduction 424
12indifference to and sacrifice to social welfare425
13poverty in the midst of plenty425
14undesirable psychological and social effects426
15exploitation of backward countries and world rivalry426
16causes of rise in price in India428
17demand pull factors428
18mounting government expenditure428
19non plan and plan expenditure428
20deficit financing and increase in money supply428
21role of black money429
22uncontrolled growth of population 429
23cost- push factors429
24fluctuations in output and supply430
25taxation as a factor in rising costs430
26administered pricing430
27hike in oil prices and global inflation430
28other factors431
29causes of inflationary pressure in the 90's and after 2000431
30higher fiscal deficit431
31sharp reserve money431
32supply demand imbalances431
33price controls in India432
34demand management432
35fiscal measures432
36revenue deficit432
37fiscal deficit432
38monetary measures433
39supply management434
40fixation of maximum prices434
41the system of dual prices435
42increase in supplies of food grains435
43problem of oilseeds and edible oils435
44public distribution system-PDS and consumer protection 435
45control over private trade in food grains435
46other relevant measures by government of India to control inflation436
47direct government role436
48administered prices436
49the system of dual prices437
50support/procurement prices437
51public distribution system439
52rationale of PDS439
53supplies to the public distribution system439
54protection of consumer interests441
55countervailing power441
56consumer protection Act,1986441
57protection from hazardous commodities441
58right to information 441
59right to competitive price441
60right to be heard441
61right to information regarding protection 442
62consumer protection Act 442
63sales of goods act442
64Indian contract act442
65negotiable instrument act442
66banking regulation act442
67companies act442
68the new industrial policy 1991444
69industrial licensing policy444
70industrial licensing is compulsory for445
71list of industries to be reserved of the public sector445
72foreign investment446
73foreign technology446
74public sector policy447
75MRTP Act448
76BIFR448
77DE-reservation -further liberalization448
78economic liberalization450
79the process of disinvestment: needs and methods454
80need for disinvestment454
81phased privatization454
82professionalism454
83reducing deficits454
84reallocation of resources455
85capital support to plans455
86substitute for taxation 455
87methods of disinvestment455
88partial transfer of ownership455
89total denationalization 456
90liquidation456
91management buy-out457
92disinvestment without privatization 457
93methods of implementation 457
94sale of stocks and allotment458
95negotiating joint ownership458
96open auction 458
97informal approach458
98pre-planned transfer458
99systematic denationalization 459
100liquidation459
101disinvestment of public sector shareholding-Indian experience460
102disinvestment of PSU shares460
103IPCL BALCO ITDC461
104Indian airlines462

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